Can you remember what your car smelled like before the smells of fast food, infant regurgitation, dog mess and desperate attempts to fade air freshener started to dominate?
Auto giant Nissan takes the smell of a new car very seriously, so much so that it employs “certified smellers” to ensure its customers have a pleasant olfactory experience when they first step inside one of its cars. And we hope for the second and third time.
The Japanese automaker just released a video revealing why it believes the smell of a new car is just as important as how it looks and feels.
Tori Keerl, a materials engineer at Nissan’s technical center near Detroit, works as one of the authorized smellers. In the video, she explains how she performs her duties, sniffing various parts of the car’s interior to make sure the smells meet a certain standard.
“I think the smell of a new car enhances the driver’s experience,” Keerl says. “It’s very important for buyers in the US that the smell of a new car takes them back to the memory of buying their first car. It makes them really excited about the possibilities of what this new car will bring them.”
Becoming a Nissan Smell Tester involves multiple smelling sessions covering a wide range of scents. “Once you’ve been tested and passed all five scents, you come to the scent panel,” explains Keerl.
As part of his job, a Nissan inspector will use his carefully trained nose to smell various parts of the vehicle’s interior. They will then make a list of the good smells and any bad smells they find and use the collected data to determine if the car meets Nissan’s strict odor requirements.
Keerl says that the smell of a new vehicle gradually changes over the years as automakers switch to using natural products, which should be easier on the nasal linings of not only testers, but customers as well.
The certified perfumer says that her job is fascinating and she enjoys telling others about what she does.
Nissan notes that Keerl recently smelled its 2022 Pathfinder SUV, though the automaker refuses to describe what it smells like. New, probably.
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Source: newstars.edu.vn