When Oppo teamed up with Lamborghini in 2018, it produced a stunning, unusual special edition smartphone that is still immensely desirable today.
Let’s take a look at the incredible Oppo Find X Lamborghini Edition and understand what makes this trendy phone so special. You may have forgotten about it, but it more than deserves a trip down memory lane.
Remember the Find X?
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The Find X was Oppo’s big push into the mainstream. Until then, the brand was known for unusual design-driven smartphones made almost exclusively for the Chinese market, but the Find X was launched at the Louvre museum in Paris. It was him right phone, also, because it caught everyone’s attention because of the incredibly cool motorized sliding camera. Instead of just being a single pop-up camera like the OnePlus 7 Pro, the entire top of the phone featured a hidden camera module.
It remains probably the most beautiful interpretation of technology, and it still makes you say Woof when you see him in motion today. But there is a far more desirable version of the Find X that few remember. Oppo has teamed up with Lamborghini to make the Oppo Find X Lamborghini Edition, which is (to me) the ultimate special edition smartphone for cars. Why? It takes an already exciting phone, gives it the ultimate (at the time) spec, adds a correspondingly “fast” new feature, and subtly changes the design and software to match.
Oppo Find X launch at the Louvre Museum in Paris 2018. Andy Boxall/Digital Trends
A fast new feature was Oppo’s proprietary SuperVOOC charging system, which debuted on the Lamborghini edition of the Find X. You’ll recognize the SuperVOOC name on OnePlus phones today, and in 2018 its speed was a big deal. The Lamborghini Edition’s 3400 mAh battery took 35 minutes to charge.
The normal Find X with its VOOC charging took twice as long. The Lamborghini Edition truly was quicklyjust as it should be.
Not just a marketing exercise
Andy Boxall/Digital Trends
Specs were similar to the standard Find X, except it had 512GB of internal storage, which was impressive for the year. Inside was the Qualcomm Snapdragon 845 processor, the AMOLED screen was 6.4 inches diagonal, and in that motorized module there were two cameras – the main 20 MP and the wide-angle 16 MP. At launch, it ran Android 8.1 with ColorOS 5.1 on top.
Although the specifications were not that different from the regular Find X, the Lamborghini Edition came packaged in a special presentation box with a design based on the distinctive taillight design of the Lamborghini Aventador. Open it up and you’ll find a custom SuperVOOC charging pad and a bright orange, braided charging cable, plus it comes with a Lamborghini protective case and a special pair of Lamborghini-branded, carbon-look Oppo O-Free in-ear Bluetooth headphones.
Andy Boxall/Digital Trends
Andy Boxall/Digital Trends
Andy Boxall/Digital Trends
Andy Boxall/Digital Trends
SuperVOOC charging was a brand new technology never seen before on any Oppo phone — and the real reason to choose the Lamborghini Edition over the standard Find X. It also made the phone a trendsetter and fast charging became a popular trademark feature of Oppo and OnePlus and across the industry. The Oppo phone was a perfect example of two brands coming together to create something technically advanced, yet truly special, that went beyond just a marketing exercise.
Using a Lamborghini phone in 2023
Andy Boxall/Digital Trends
Five years on, what is the Find X Lamborghini Edition like today? Although it is 9.6 mm thick, the first thing that comes to your mind when you pick it up now is how thin it is. This is due to the very aggressive tapering down the sides of the case, which makes the phone look very sleek and expensive. You’ll also notice how light it is, as at 186 grams it’s more than 50 grams lighter than the iPhone 14 Pro Max.
From some angles, the back panel looks like a glossy black, but get up close and move it in your hand and the subtle carbon fiber effect will be revealed on the sides. It fades towards the center of the phone, so instead of looking cheap and tacky, it looks smart and classy. The Lamborghini crest is more prominent than the Oppo logo on the phone, and even has its own texture on the back of the included case.
Andy Boxall/Digital Trends
Andy Boxall/Digital Trends
Andy Boxall/Digital Trends
Andy Boxall/Digital Trends
But the motorized camera remains the highlight of the Find X’s design. The motors can be heard running internally as they rise steadily from the top of the phone. It’s not fast, but it can be used for face unlock, and the more chances you get to see it in motion, the better. It’s not particularly practical, but it’s very cool. Use any Find X today and everyone will smile when they see the feature in action.
The Find X Lamborghini Edition is sleek and fast, with a design aspect that makes even people who don’t care about phones smile and laugh at its coolness and absurdity. It’s very fitting, given the partnership, and not so dissimilar to the description and reactions to the Lamborghini cars. So the phone really worked.
Will we ever see another?
Andy Boxall/Digital Trends
Did everyone buy it instead of the normal Oppo Find X? Almost certainly not, because its price is determined according to the effort invested in its creation. When it was announced, it was priced at €1,699, which translates to around $1,890 today, making it more expensive than the Samsung Galaxy Z Fold 4. It was also hard to come by, just like any Lamborghini should be.
Oppo and Lamborghini worked together on the Find X2 Pro Lamborghini Edition in 2020, but that was the last we saw of the partnership. Since then, special edition phones haven’t been uncommon — Realme, however, has been a superstar with Coca-Cola and Naruto edition phones — but few ever seem to have partnered with automakers. That’s surprising, because there’s an obvious crossover design, and luxury brands are often drooling over those who can’t afford a car but can afford some related equipment.
Andy Boxall/Digital Trends
Vertu (may he rest in peace) teamed up with Bentley and Ferrari, but those phones really had luxury prices and were out of reach for all but the true fans. The closest competitor to the Oppo phone was Huawei’s partnership with Porsche Design, and as great as the pair’s phones are, Porsche Design isn’t really a Porsche car brand. These weren’t the phones that go with your 911, but the ones you put in your Porsche Design shoulder bag. I’m sure there are many business reasons why these partnerships don’t happen often, but that doesn’t stop it from being a shame.
This all-encompassing exclusivity is a big part of what makes the Oppo Find X Lamborghini Edition so special. There was nothing like it before, and there hasn’t been since.
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Categories: GAMING
Source: newstars.edu.vn