Is TikTok’s success cause for concern for Facebook? A recently leaked internal memo from the social media platform seems to suggest just that.
Earlier today, The Verge published a report on an internal memo it obtained. Inside this memo, Facebook head Tom Alison explained very clearly Facebook’s plans to revamp its feed and other sweeping changes to Meta’s flagship social media app. A number of planned changes were announced in the memo, and it’s very clear that Facebook’s strategy to compete with TikTok is no longer just about pushing Reels.
Some of the changes mentioned in the memo include:
- Facebook’s Feed is expected to “balance related and unrelated content” in the Feed. What does that mean? This means Facebook will start recommending more content in your feed from sources you’re not affiliated with. You’ll still be able to see posts from your connections (friends and family), but you’ll also see more content from entities you’re not connected to.
- Although Messenger and Facebook are currently used as separate apps, the memo suggests bringing them together again to support what they call “message-based sharing” of content.
- Facebook still prioritizes Reels (its and Instagram’s answer to the short videos that made TikTok so successful and wildly popular). Facebook plans to “integrate Reels into Home, Watch, IFR and Groups.”
Do these feature changes sound familiar? You should if you’re a TikTok user. And that’s obviously the point. While it doesn’t mention TikTok by name, the memo shows that Facebook seems very focused on capturing some of the success of TikTok’s short videos, while working to revamp Feed (which sounds like it’s trying to be more like TikTok’s FYP- a) , and since it plans to combine Messenger and Facebook again (a change that, as The Verge points out, resembles TikTok’s own Inbox feature).
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Source: newstars.edu.vn