Due to the widespread use of social media, competition among people has increased greatly in the last ten years. Call them creators, influencers, streamers or vloggers, these social media powerhouses wield unparalleled power in the entertainment and advertising industries.
With their content, these influencers have the power to engage millions of people and significantly influence public opinion. Additionally, they have managed to turn their content into a lucrative source of income, making some of them millionaires.
Mr Beast is the best creator of 2023.
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List of the 10 best creators in the world in 2023
In 2023, M.Sc. Beast holds the prestigious title of top creator. Within the elite echelons of the world’s most respected creators, their cumulative followers number a whopping 991 million, amassing an estimated fortune of $311.5 million in earnings. While Mr. Beast reigns as the leading creator of 2023, below is a compilation of the top ten creators around the world who have made an indelible mark on the social media landscape:
|
Rank |
Name |
Earnings |
Followers |
|
1 |
Jimmy Donaldson (MrBeast) |
82 million dollars |
312M |
|
2 |
Olajide Olatunji (KSI) |
24 million dollars |
112M |
|
3 |
Jake Paul |
34 million dollars |
66M |
|
4 |
Rhett & Link |
35 million dollars |
51M |
|
5 |
Charlie D’Amelio |
23 million dollars |
213M |
|
6 |
Logan Paul |
21 million dollars |
74M |
|
7 |
Elliot Tebele |
30 million dollars |
17M |
|
8 |
Emma Chamberlain |
20 million dollars |
28M |
|
9 |
Matt Rife |
25 million dollars |
22M |
|
10 |
Brent Rivera |
17.5 million dollars |
96M |
This curated list draws inspiration from Forbes’ Top Creators 2023 list. Forbes conducted an estimate of each creator’s gross earnings between June 2022 and June 2023. The ranking is based on a comprehensive scale of one to four, covering individuals who have made the majority of their income from conventional advertising to visionaries who create their own businesses, brands and services.
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The best content creators in the world
1. Jimmy Donaldson (MrBeast)
Earnings: $82 million
Total followers: 312 million
Avg. Engagement: 9.8%
Rating of entrepreneurship: 4
With over 300 million followers, MrBeast’s fan base rivals the population of the United States itself. Jimmy even won Best Creator at the 2023 Streamy Awards for his excellent storytelling, creativity and cross-platform impact. This immense influence stems from his masterful creation of high-production videos and daring endeavors, including surviving in Antarctica for 50 hours and building a real-life Willy Wonka Chocolate Factory. The YouTube luminary known as Jimmy Donaldson has used his considerable power to amass a fortune in digital advertising and establish an expansive empire in the real world. Notable Beast-based businesses include Feastables, the MrBeast Burgers restaurant chain and Donaldson’s extensive line of merchandise.
2. Olajide Olatunji (KSI)
Earnings: $24 million
Total followers: 112 million
Avg. Engagement: 6.5%
Rating of entrepreneurship: 4
Popularly known as KSI, Olajide Olatunji began his journey reacting to FIFA video games on YouTube back in 2009, amassing millions of followers thanks to his eccentric humor. Over time, he transformed from a comedian to a fearsome competitor, developed into a rapper and a professional boxer. In 2023, he released two singles and secured a multi-year distribution deal for his promotion company, Misfits Boxing. Olatunji is also the featured face of Prime Hydration, alongside Logan Paul (ranked sixth on the Top Creators list). This sports drink was recognized as the official drink of FC Barcelona, UFC and Arsenal this year. Olatunji’s career has been marked by controversy, including debates over boxing behaviour, controversial content and profanity. However, he has consistently exploited these controversies to garner views, both online and in the ring.
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3. Jake Paul
Earnings: $34 million
Total followers: 66M
Avg. Engagement: 1.6%
Rating of entrepreneurship: 4
Jake Paul is no stranger to controversy. He started his journey as a Vine sensation before moving to YouTube and then a boxer. His YouTube content, characterized by daring stunts such as impromptu tattoos, eating dog food and taking ice-hot baths, has captured the attention of millions.
Despite controversies that include allegations of misconduct, fan fraud and, most recently, the SEC’s charge for undisclosed cryptocurrency endorsements, Paul’s ability to orchestrate sensational events has earned him a spot among the highest-paid athletes in 2022. He secured a sponsorship with energy drink Celsius, founded a sports betting app “Betr”, which raised an incredible $50 million in the Series A round, and signed an MMA contract to participate in the new pay-per-view division this year.
4. Rhett & Link
Earnings: $35 million
Total followers: 51M
Avg. Engagement: 0.85%
Rating of entrepreneurship: 4
Rhett James McLaughlin and Charles Lincoln “Link” Neal III, best friends from school days and former engineers, started their YouTube journey in 2006 by creating comedy shows. Today, their Burbank, California-based entertainment company, Mythical, employs more than 100 individuals, producing YouTube series such as the daily variety show “Good Mythical Morning,” the cooking show Mythical Kitchen, and the sketch comedy channel Smosh, with a combined no. subscribers of 18 million. Rhett & Link’s portfolio spans podcasts, live tours, live events, books and TV shows. In addition, their Creator Accelerator fund actively invests in emerging creators.
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5. Charlie D’Amelio
Earnings: $23 million
Total followers: 213 million
Avg. Engagement: 0.7%
Rating of entrepreneurship: 4
Charli D’Amelio continues her reign as the most prominent creator on TikTok, securing a place both on Forbes’ Top Creators list and in the hearts of her loyal fan base. The D’Amelio Dynasty is experiencing significant growth, and the Connecticut native is becoming one of the most viral sensations on the Internet.
Her influence extends to representing Prada, serving as a featured ambassador for Amazon, CeraVe and SKIMS, the clothing line co-founded by Kim Kardashian. Furthermore, D’Amelio introduced her fragrance, “Born Dreamer,” which now graces store shelves across the United States and Europe. Namely, she launched the brand “Social Tourist” together with her sister Dixie (eighteenth on this list) in collaboration with Hollister in 2021. The D’Amelio family is currently in the process of filming the third season of their reality series, “The D’Amelio Show,” for Hulu, all while overseeing their newly launched footwear brand, D’Amelio Footwear, a remarkable feat, considering Charlie’s age.
6. Logan Paul
Earnings: $21 million
Total followers: 74M
Avg. Engagement: 1.25%
Rating of entrepreneurship: 4
Logan Paul initially achieved virality on Vine, along with his brother Jake (3rd on the Top Creator list). Taking advantage of the momentum, he ventured onto YouTube to share vlogs and participate in daring stunts, such as iPhone giveaways and celebrity boxing matches.
Although the channel has amassed 23.6 million subscribers, it has been marred by controversial and insensitive content, including the depiction of a deceased person in Japan’s “suicide forest”, resulting in a temporary demonetization on the platform.
Despite this, Paul adapted his sense of sensationalism and moved into the world of professional wrestling. He even renewed his WWE contract this year and continues to promote Prime Hydration, alongside YouTuber KSI (second on the top creators list). Furthermore, Paul hosts a podcast with his brother, “Impaulsive”, where they talk candidly about the ongoing controversies.
7. Elliot Tebele (F*ckJerry)
Earnings: $30 million
Total followers: 17M
Avg. Engagement: 1%
Rating of entrepreneurship: 4
Elliot Tebele, known as the original king of memes, is the mastermind behind the expansive social media empire, FJerryLLC. This influential conglomerate oversees a collection of accounts including F*ckJerry, BeigeCardigan, DudeWithSign and JerryNews, which together amass a staggering 40 million followers. Tebele’s financial success goes beyond the realm of social media, as he boasts a successful board game empire, including the popular party game “What Do You Meme,” which is distributed nationally at retail giants such as Target, Walmart, and Amazon. In addition, Tebele ventured into the lucrative liquor industry with the viral tequila brand, Jaja.
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8. Emma Chamberlain
Earnings: $20 million
Total followers: 28M
Avg. Engagement: 6.25%
Rating of entrepreneurship: 4
Emma Chamberlain’s journey began with YouTube videos recorded in her mother’s home, which eventually led her to drop out of high school. Along the way, she’s amassed 27.9 million followers and successfully parlayed her dry humor and passion for fashion into a successful lifestyle empire. Chamberlain stood out as one of the pioneering creators who secured high fashion collaborations with Louis Vuitton. Her success continued through lucrative partnerships with esteemed companies such as Cartier, Lancome, Levi’s, Aritzia and Canon. Her beverage venture, Chamberlain Coffee, has become a staple of major retailers like Walmart and Sprouts. Additionally, her podcast, “Anything Goes,” recently signed an exclusive video deal with Spotify in February.
9. Matt Rife
Earnings: $25 million
Total followers: 22 million
Avg. Engagement: 10.7%
Rating of entrepreneurship: 3
Matt Rife, a stand-up comedian, has used his social media fame to sell out live concerts. After decades of performing in small clubs, Rife catapulted to TikTok fame after a clip of him pranking a female fan went viral. Over the past year, the Ohio native has amassed a whopping 17 million TikTok followers and sold more than 750,000 tickets for his international tour. His Netflix stand-up special, “Natural Selection,” is set to air later in the year.
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10. Brent Rivera
Earnings: $17.5 million
Total followers: 96M
Avg. Engagement: 11.25%
Rating of entrepreneurship: 3
Brent Rivera has demonstrated mastery of several of the world’s most popular social media platforms, starting with Vine, then moving to YouTube, and finally achieving massive success on TikTok. His comedy videos, which often feature his younger sister Lexi, have amassed an audience of 50 million ardent fans.
In addition to his creative endeavors, the 25-year-old Streamy Award winner has established himself as a prominent businessman. Rivera has successfully partnered with major brands including Starbucks, Xbox and Prada. Moreover, his media company, Amp Studios, launched in 2017, serves as a platform to support emerging creators and emerging brands.
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Categories: Optical Illusion
Source: newstars.edu.vn