in the Aldi group, it differs only in Aldi Nord and Aldi Süd. In Austria, Diskont dances with the name Hofer from the series – now it’s clear why he is
in the Aldi group, it differs only in Aldi Nord and Aldi Süd. Diskont is dancing in Austria with the name Hofer from the series – now it is clear why he is in a neighboring country.
Mülheim/Essen – and Aldi is known throughout Germany and not only there. In the meantime, the discount store is also represented abroad with numerous branches. If it is also divided into the spheres of influence of Aldi Nord and Aldi Süd: there is, for example, in Belgium, Denmark, France, Luxembourg and the Netherlands only Aldi Nord. Aldi Süd is in Australia, Ireland, Italy, the United Kingdom and the United States, among others.
the reason is that the discount giant split in 1961 along the “Aldi Equator”, which runs across the Ruhr into Aldi Nord and Aldi Süd. At that time, the brothers Karl and Theo Albrecht, who have been jointly managed by Albrecht KG to this day, were divided among themselves.
kept in the Division into North and Südvariante abroad strictly. So far it’s clear. However, other names under the well-known Aldi logo always cause problems.
Hot in Austria, stores Aldi, Hofer
Country Dance, finally, at least as far as the name is concerned, completely out of the series. Because in Austria they call Aldi “Hofer”. As reported by chip.de, for two reasons: first, the name Aldi was already protected in the late 1960s, as the German group expanded into Austria. “Noble food discount” provided the name.
On the other hand, Aldi took over in the midst of the expansion of the Austrian Hofer group, which was founded a few years earlier by Helmut Hofer.
join and vote
As Hofer’s stores in Austria have already successfully established themselves, the German discount giant briefly decided to stay with the Austrian variant of the tried and true name Hofer. And in neighboring Slovenia, Aldi stores were called Hofer.
What Russian discount store Aldi could do in Germany, soon competition: find out more Merkur.de*.
also read: In Germany, Aldi Nord registers stores now – for the first time in the red.
Aldi is radically changing its pricing strategy and wants to delight customers
*Merkur.de is part of the national network of editors Ippen-Digital.
Updated date: May 3, 2019, 12:02 a.m
Categories: Optical Illusion
Source: newstars.edu.vn