From France, it produces a new brand, Premium-to conquer the segment. But the heavyweights in this area are far away. Whoever holds what drives a BMW or
From France, it produces a new brand, Premium-to conquer the segment. But the heavyweights in this area are far away.
Whoever keeps what, drives a BMW or a Mercedes. Including from the point of view of the French automotive group PSA – Citroen, Opel and Peugeot – change is coming in the next few years. Because from France, the young premium brand DS Automobiles is pushing itself into the German market.
“DS Automobiles”: Macron is already
Marka has it, but it is not easy in Germany. Established brands are too strong for “DS Automobile”. But at least it works in France. None other than President Emmanuel Macron has a DS as his state sedan. Now, Autoland Germany needs to be conquered, writes Handelsblatt.
that’s how it works, but it’s not so good in this country. In 2014, the brand sold 53,000 models worldwide this year. But only about 4000 cars in Germany. For comparison: BMW and Mercedes sold more than 250,000 premium models in 2018.
Currently, DS Automobiles offers “” in Germany, the models DS 3 and DS 3 Cabrio, as well as the DS 7 cross back. Next year, the DS 3 cross returns.
style: Audi e-tron – electric SUV, competition to Tesla?
“DS Automobiles”: 30 DS dealers in Germany
The French are not discouraged but. The head of DS-Germany Patrick is aware that it is not easy, a new car brand in Germany, Sekabet told Handelsblatt. Therefore, we invest a little money in marketing. First, they wanted to expand the network of distributors. There are currently only 30 retailers in Germany that offer the DS.
Also in racing DS is already active. Since 2015, the French have been involved in Formula E, the development of electric drives.
style: electric cars from BMW – New i8-Cabrio on test.
anb
Festival of Speed: Jubilee is hot there are racers and legendary sports cars
Updated Date: December 20, 2018, 2:01 p.m
Categories: Optical Illusion
Source: newstars.edu.vn