Six hours 42 minutes: This is the average amount of time Internet users worldwide spent online each day last year, according to a report by HootSuite.
Here are some other metrics:
- Average time spent on site is less than 15 seconds;
- The average attention span of internet users was just 8 seconds in 2018;
- Almost 2.75 million blog posts are published every day on WordPress alone;
- In 2019, YouTube users uploaded 400 hours of new video every minute every day;
- In 2020, Instagram users upload more than 100 million photos and videos every day.
As you can see, users judge most of the information they see on the Internet at first glance. The choices are endless – so why stay longer? One glance – and they’re gone. Unless they see something really worth their time.
Initially, all information was published to be consumed. But some final parts are omitted. And content creators around the world are constantly looking for ways to stand out from the crowd and get their products noticed. But how?
The answer is simple: to capture your audience’s attention, you need to become an expert in content creation and management.
Become an expert
First, become an expert in a field. Never write or talk about things you don’t know. Misinformation to people is bad and they won’t tolerate it.
If you are not an expert yet, share your experience on the path to becoming one. Whatever level you are at, stick with it and just show what you know.
The same applies to any type of creative content – images, performances. If you can’t do it well – don’t do anything or show how you learned to do it, not how you did it.
You can also use the expertise of others. Ask for comments and interviews from experts, citing authoritative sources.
Learn to write well
Most content on the Internet is in written form. Articles, blog posts, reviews, ebooks – creating all of these requires excellent writing skills.
There are very few (if any) content types that don’t involve any text. Even if you’re posting a photo or short video without dialogue, you can at least provide appropriate descriptions.
Don’t worry if you’re not a Shakespeare yet: writing skills can be practiced. For example, students have a good chance to improve their academic writing: if you can master a critical analysis essay, then writing a quality blog post won’t matter.
Be passionate
This is almost as important as the first point. Content production is a creative business and there’s no way you can do it mechanically, like a robot, and succeed.
Even if you’re working on someone else’s project and not your own, you should at least have some feelings about it.
Sometimes true passion can even make up for a certain lack of expertise – but this will only be true of your personal works.
Create different types of content
Excellent writing skills alone won’t make you an expert at creating content. Most people are visual learners, and if they see a lot of letters and see nothing else, it can scare them off.
Another thing is that you can’t always produce the same type of content if you don’t work as a team. Even if you are, it’s better to learn how to create web content. Sometimes you can’t outsource, but it’s important to be able to somehow make your posts and articles visually appealing.
Know your audience
No matter how well you produce, your works may fall short of their goals without proper targeting. You should definitely know who you are working for.
For marketers, it is essential to learn everything about the target audience. But even if you’re working on your own project, take a moment to think about who you want to communicate with. What do they want from you? By what form? Tip for bloggers: “people like me” are also a target audience!
Record your ideas
Keep a log of all your ideas. Write down everything that comes to mind. Even if the proposal doesn’t look promising at the moment, it could turn out to be something nice when you think about it.
Don’t forget the content plan
Professionals never produce content in a chaotic manner. Planning is required. Create a chart and enter all the important information in it: date and time your content will be published, content type, ideas, etc.
If you have a moment of inspiration, just publish an unplanned piece or try to include it later.
Terminate
Creating and managing content seems like an easy task. But to create really high quality work is not easy at all. It requires a lot of skill, passion and expertise.
But if you really want to be a master in this field, work hard. In the end, you’ll learn how to create and publish works that are 100% worthy of your audience’s time.
Categories: How to
Source: newstars.edu.vn