Over the years, communication has undergone a major change. While email is the consistent winner, messaging apps have been around for a while. Facebook Messenger is one of the popular messaging applications used by many people. You can judge its popularity based on its user base, which is much larger than other social networks.
The importance of Facebook Messenger can be easily seen from today’s messaging trends.
How to use Facebook Messenger
Before you can start using it to manage or advertise your business or brand, you need to download Facebook Messenger and set it up to work with your Facebook Page. Follow the given steps to get clear instructions on how to set up messenger for your Facebook business page.
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Choose a username
If you created a username for your Facebook page, it will be the same as Messenger. Usernames start with @ and can be seen just below the page name and in the left column of the Facebook page. It is also displayed in the URL of your Facebook page. It must be at least five characters long and can contain alphanumeric characters and periods. Make it easy for customers to find you using your business name. To create a username, apply the following steps:
- First go to your Facebook page and click ‘Create Page @username’ listed in the left column of the page. You will see a dialog box where you can enter a username for your Facebook page and click ‘Create Username’.
Turn on sending messages
Next, you need to enable messaging for your page. For this,
- Go to your site’s settings.
- In the ‘General’ subsection, go to ‘Messages’ and click ‘Edit’.
- Then check the box “Allow people to contact my page privately by showing a Message button” and click “Save changes”.
Set a saved message
Now you need to set instant reply and greeting text will be sent as reply when you send new message. To enable instant replies in Messenger, follow the instructions provided:
- Click ‘Messages’ in the left column of Facebook settings.
- Scroll down and click “Set” for the “Set up automatic responses” option.
- Now click on Instant reply, turn it on and set the message you want to send as a reply to the message you received on messenger.
From that point on, anyone who tries to initiate a conversation with you through this page will see the greeting text first. For the welcome text, you can use something that talks about the types of services you offer and how to access them.
To include a welcome text, follow these steps:
- Again, go to the ‘Settings’ option on your Facebook page and click ‘Messages’ in the left column.
- Scroll down and you will see ‘Show greetings’ option, enable it.
- Click ‘Change’ if you want to edit the greeting text and click ‘Save’.
Response time management
Shorter response times are always better if you want more and more viewers to interact with you via Facebook Messenger. In addition, you can now check how long it takes you to reply to messages, be it minutes, hours or more. There is also a badge that says ‘Highly responsive to messages’, but to receive this badge you must have an average response rate of 90 percent and an average response time of 15 minutes in the past seven days.
Also, if you can only reply to messages during a certain period of time, you can mention this during your business hours so that if you receive any messages during that time it will do not count towards your response rate.
To set your messaging status, you must do the following:
- Go to the ‘Settings’ area of your Facebook page.
- Click ‘Messages’ in the left column.
- Scroll down and click “Set” for the “Set up automatic responses” option.
- Click the ‘Out of Office Notice’ option from the list, then click ‘Edit’.
- You can see the available options like Platform (where to post messages), Time (set when you will be away from home) and Messages (Write a message about your absence).
- Click ‘Save’ when you are done with all the settings for the ‘Out of Office Notice’.
Here are some ways you can add value to your business using the Facebook Messenger app.
Tips for using Facebook Messenger for business
Once your messenger is ready, you can make it work for your business by applying some of the tips provided here.
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Use Messenger code
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Use Messenger link
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Use the button to send a message
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Provide customer support
You can use messaging codes to let people connect with your business. For that matter, you just need to scan a simple image. With Messenger, you can view as a profile picture of your business page, where you’ll see a circle with dashes and dots. You can find your messaging code in the messages tab on your page. Go to the bottom of your inbox and click the info icon.
You will then be able to see your messaging code. You can download it as a graphic file to add to your website, share on social sites, add to your business cards, etc.
It’s another tool that allows others to start chatting with you through your page. If the messenger code takes up a lot of space, you can use it on your website, in your email signature, or anywhere you need it. Your Messenger link is displayed in the format – m.me/ [username].
You can use the Send Message button with a call to action to raise awareness of local fashion. This will encourage local customers to contact you and learn more about you. Local awareness ads are a form of Facebook advertising that you can use to create and run at any time from your Facebook business page. That way, you can target people in your business area.
It plays a big role when you run a business. When your customers will have requests, how will they come. You must have a customer service to help you reach your followers and help them answer your questions. Here are the different ways you can provide customer service through Facebook Messenger.
- Questions that require some kind of personal information must be answered directly. Customers will post queries, comments, and questions on your page and you will respond, but you need to analyze which questions can be answered publicly and which should be answered in private Facebook messages. This way, everyone will know that you are not neglecting your customers.
- Providing customer service via messenger is a great way to handle customer queries. This way, you can ensure quick communication by authorizing someone to monitor and respond to all messages during business hours. This will set you apart from other companies that are very slow to respond to their customers.
- Another option for providing customer service is through chatbots. This allows you to automate everything from customer service to product information. There are more than 30,000 bots on Facebook Messenger.
Share your location
This is to make it easier for people who want to hold offline meetings with you, whether colleagues or customers. Instead of people asking you where you can meet them, you need to share your location on Messenger so they know where they can meet you.
To send location via Messenger:
- Open the chat and click the icon with three dots.
- Click ‘Location’ and drag the pin to the desired location or enter the name of the location, press ‘Send’.
Use Dropbox integration
To make interacting with colleagues much easier, you can attach a Dropbox file directly to the chat. You can attach videos and images as they will easily show up in chats making collaboration easier. People you collaborate with simply tap ‘open’ to open the file in the Dropbox app. To attach a Dropbox file to a Messenger conversation, follow these steps:
- Install the Dropbox app and open any chat.
- Tap the three-dot icon and select ‘Dropbox’.
- Select your file and that’s it.
Messenger is a great marketing tool for Facebook if used correctly. Also, there will be improvements from Facebook in the future, so you have to keep an eye on that. Keep learning how to use Messenger and its settings to get the most out of your business and take it to the next level.
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Source: newstars.edu.vn