Since Facebook went public, social media networks have become a fundamental aspect of our daily lives. Whether we are connecting with loved ones or searching for information, we spend hours scrolling through our favorite websites and social accounts.
However, social platforms offer more than just entertainment. They can be an endless source of creativity and inspiration, especially for web designers.
In the digital world, trends change at lightning speed, requiring innovation and creativity. For web designers or those who want to start an online business, this article is truly a blessing for you. You can call this article “Inspiration 101” for your first website or maybe your next website. Know how to use the influence of social media in today’s Internet generation to your advantage.
So dive into the exciting world of social media-inspired web design!
Interactive design
Media platforms are highly interactive in nature, which can be easily ported to your web design, encouraging user engagement and engagement.
This means that they are very attractive and appealing to users. Various elements like animations, stickers, polls, questions, etc., capture the user’s attention. You can use these techniques to inspire your website and encourage users to interact with you. The human attention span on a web page is only 8.25 seconds. Therefore, you need to build your website in a way that attracts users.
Even in your personal life, you have to notice these things. Imagine scrolling through a platform or website where all you can see are black characters and completely boring and compare it to another platform or website where you can see lots of images colorful with video along with some mini quizzes about your interests or ask for your feedback. Obviously, you will automatically be attracted to the website that looks more attractive.
Web designers can combine these types of elements, such as sliders, carousels, and hover effects, to create a more dynamic and two-sided user experience. This way, they can draw attention to important content, break up blocks of text, and create an enjoyable user experience.
Storytelling with pictures
Intuition is one of the strengths we humans have. The human brain can process images 60,000 times faster than text content; so a picture is not worth 1000 but 6000 words. The latest research also shows that 91% of users prefer images over text.
Social media platforms are a perfect example of harnessing the power of visual content. They give you features to easily share photos, illustrations, graphics and videos with just a few taps, which you can further enhance with music, voice recordings and other features. other audio material.
Instagram can be a prominent example. Users can easily share photos or videos on stories or posts. Similarly, programmers or website builders can practice the same thing in building their products. Taking inspiration from the big players to compete in the market is always a good idea.
For articles or blogs published on a website, web designers can add a listening feature — a feature that can make users more interested in spending time listening to the blog.
User-generated content
UGC can contain a lot of information, make it more engaging by including reviews, testimonials, photos or videos. It builds trust and provides a more authentic perspective on a brand or product, which can more effectively influence purchasing decisions than traditional marketing content. User-generated content also creates a sense of community around the brand and shows your audience that you value their opinions.
Social media platforms offer a plethora of UGCs that can be leveraged in web design. For example, an Instagram feed can be embedded on a website to display user-generated photos and videos associated with a brand. Twitter feeds can show real-time customer feedback and opinions, while user reviews can be embedded into product pages to provide social proof and build trust. trust with potential customers.
Improved ad design
In this generation’s online media boom, a large segment of the population is joining the race. For example, there are currently 2.96 billion people actively using Facebook. This large majority of the population allows him to create a layer of ice cream for advertising agencies. Therefore, businesses mainly focus on Facebook for their advertising campaigns.
The design of the ad significantly affects the number of leads and income generated. Designers develop video, video and meme ads to promote companies and products in a more fun and easy way. However, popular advertising on one social media platform may not be appropriate for another. Designers must be familiar with the trends of each platform and user behavior to create attractive and effective advertising designs.
mobile optimization
When designing a website, developers should ensure that it is suitable for mobile devices. A website that is not carefully designed can look ugly on screens with different aspect ratios because they are not programmed to adapt to multiple devices.
Because 99% of social media users access their favorite platforms through mobile devices. Therefore, websites must be optimized for mobile viewing in order to provide a seamless and enjoyable user experience.
Social media is designed in such a way that every device user can easily access their platform without any fuss. You may have heard of the saying, “first impression is last impression”; so don’t risk spoiling your first impression in the public.
Web designers can optimize their websites for phones with some tags like the “viewport meta tag” during site creation, ensuring that the site can be easily accessed and navigated. on any device without the user having to zoom in or out. Ensure fast website load times; optimal load time should not exceed 3 seconds.
Popular platforms often direct traffic to external websites. If a website is not optimized for mobile viewing, users can quickly become frustrated and leave the site, resulting in lost traffic and leads.
Use popular media platforms to get user feedback on your web design
As mentioned in the previous part of the article, it is not wrong to be inspired by the big boys. In fact, use them as your assets for survival and glory in the market. A social platform is a great idea for companies to interact with their audience. Their valuable feedback and comments can help create the best product for them.
For example, there are many prompts like surveys, questions, answer boxes, etc that you can integrate into your marketing activities to engage with a fraction of the daily traffic flowing through the page. your web.
How to add social media to your web design
Since the beginning of this discussion, one thing that has not changed is that these platforms are important for designers to build brand awareness and their positive audience. To summarize all these points, here is the basic article:
- Connect social media accounts to your website to refer visitors to your social network.
- Allow visitors to log in to your website using their account like Twitter or Facebook. Registering on social networks will help create a community and increase the number of registered users.
- Give your visitors options to share your products on any platform they want. This allows you to extend your reach to a larger residential area.
The impact of social media on web design: Final thoughts
Billions of users log into different platforms and spend hours browsing through them. One of the reasons for this popularity is the functional and attractive design of social networks. This design has influenced the way web designers approach building websites, with many looking to social media to create richer user experiences.
Adding social accounts to the website is essential for businesses as it increases brand awareness, user engagement and content sharing. Some ways to incorporate these accounts into your web design include adding social buttons, enabling social logins and adding social sharing buttons.
If you are overwhelmed by the intricacies of web design, contact the experts. Digital Silk can help you partner with a professional web design company for the strategically designed and customized digital experience your audience deserves.
Categories: How to
Source: newstars.edu.vn