Marcel de Grijs/123rfPinterest Users are exploring ideas with search tools more than ever, and in response, the image-harvesting site makes searching easier. On Monday, Pinterest announced an update that moves the search function from the navigation bar to the home page, saving mobile users a touch. With this change, Pinterest’s search capabilities, including an image-based search called Lens, are available directly from the original source.
Nearly 85 percent of searches on Pinterest are done on mobile devices, Pinterest says. With the previous version, mobile users had to tap the search icon in the bottom navigation bar to access features. In the latest update, which is now available on iOS and will soon roll out to Android users, the search bar is now at the top of the home feed, which is what users see when they first open the app. time.
The relocated search function works in the same way as the previous search tool, with a traditional text search bar. By touching the camera icon next to the search bar, users can search by image, using the built-in camera or an existing image. Called Lens, the feature is still in beta testing, but Pinterest often adds new features, like the ultimate option to search based on what you already have in your closet.
With the growth of Lens, it’s no surprise to see visual searches on Pinterest up 60% over the same period last year. Text searches also increased by 40 percent. Searching on Pinterest is a bit different from normal web browsing, as many users turn to the trending dashboard when they’re not quite sure what they’re looking for. “This kind of open search is what makes Pinterest so unique,” the company wrote in a blog post. “You don’t need to know what something is called or what brand made it. You can start a broad search and then quickly narrow it down to a specific solution that works for you.”
Along with Lens, recent search changes have made it easier to narrow down search results by tapping the circle in the corner of the pin to see similar results. According to the latest data, 73 percent of searches on Pinterest consist of three words or less. The average search on Pinterest returns 60 pins, which the platform says is about five times what a traditional search returns.
Along with the relocated search bar, the app update will also give users instantly updated recommendations based on their searches and pins. The update also helps remove double pins that appear in the initial feed.
Pinterest currently has 175 million active monthly users.
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Source: newstars.edu.vn