Is the World Cup bigger than the Grammys? That.
Note: These are completely different organizations that can’t really be compared, but we’ll do it anyway based on the impact they have on contractors.
We decided to write this article after seeing a trend on Twitter about Africa’s biggest rival fan bases discussing Wizkid’s Grammy win and Davido’s singing at the Qatar 2022 FIFA World Cup Final draw.
David’s performance at the FIFA World Cup Qatar 2022, according to 30BG fans, is better than when he won the Grammy award.
But Wizkid fans disagreed, saying that the world championship is not a music award and cannot be compared to the Grammys.
So we did some google research and found Billboard articles comparing the Super Bowl and the Grammys looking at the impact of sales on artists.
World Cup prizes or not, David’s fans have bragging rights. Every victory is a victory.
Anyway, let’s dig into the impact of the 2022 Qatar World Cup and the 2022 Grammys on David and Wizkid.
- Davido will perform in the draw for the Qatar 2022 World Cup
- Wizkid will perform at the 2022 Grammy Awards
- Wizkid nominated for the Grammys 2022
- Davido appears on the official soundtrack of the FIFA World Cup™
It’s a win-win situation for Africa, Nigeria and Afrobeat music.
Grammy awards
The GRAMMY Awards are one of the four major entertainment awards in the United States. The Recording Academy awards the award to musicians of all ages and genres.
Yet for all the hype and desperation to win, the Grammys don’t pay a penny to nominees in the 84 categories or to the artists performing on the show.
The official soundtrack of the World Cup
FIFA and its partners put a lot of effort into the World Cup soundtrack, trying to choose songs that people would immediately associate with the tournament.
It’s safe to say that the tactic paid off, with celebrities like Shakira, K’naan, and more helping the game gain more fans.
For the 2010 World Cup campaign, Coca-Cola spent $300 million on the K’naan song “Wavin’ Flag,” which it released in 2009.
According to Rick Tetzeli, the Coca-Cola Company paid K’naan an endorsement fee of $150,000, as well as royalties ranging from $7,500 to $25,000 for each performance.
So why do musicians crave the Grammys?
Because it is the most effective marketing weapon available to the entertainment business.
Now let’s talk about the impact.
According to statista.com, only 8.8 million watched the 2021 Grammy Awards ceremony.
According to the audit, a record 3.572 million people watched the 2018 FIFA World Cup in RussiaTM.
Updated: Monday, April 4, 2022
Wizkid lost both nominations at the 2022 Grammy Awards.
If he had won two Grammy Awards, Davido would have benefited even more from the 2022 World Cup in Qatar.
The FIFA World Cup partners paid him to participate and sing the song. They themselves will promote the song. The performance had over 100 million views and will likely do so again in November. Probably a billion people will see that.
So a World Cup performance is better than a Grammy Award winner.
This post exists solely to quench the thirst of people looking for Grammy and World Cup similarities between David and Wizkid.
Categories: Biography
Source: newstars.edu.vn