The Bud Light controversy is still raging, and now rumors have taken over the CEO of Anheuser-Busch as fans think Brendan Whitworth is gay.
Brendan Whitworth, 46, began his career in the Navy and the CIA before earning an MBA from Harvard. He eventually rose to the position of CEO at Anheuser-Busch.
The Bud Light brand he oversees recently faced major controversy after collaborating with transgender influencer Dylan Mulvaney.
People clearly remember the backlash from Bud Light after the Dylan merger and the significant drop in value at Anheuser-Busch.
The controversy even led to bomb threats directed at its factories across the United States.
There are two reasons why the Whitworth name is in vogue: the first is the rumors that he is gay and the second is because of the strategies he has devised for his company.
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Rumors: Why do fans think Brendan Whitworth is gay?
June – the month of pride! Brendan Whitworth, the chief executive of Anheuser-Busch, faced criticism for his reaction to the backlash over Dylan Mulvaney’s Bud Light ad.
Rumors surfaced that Anheuser-Busch had lost its LGBTQ+ rating due to backlash, and now some people are calling the CEO gay.
Although it is not about Whitworth being gay, but about the hate he has received, his statement has been widely condemned as inadequate and unsubstantiated.
Brendan Whitworth received backlash for not supporting marginalized and LGBTQ communities (Source: Cincinnati Enquirer)
Instead of strongly supporting LGBTQ+ rights and marginalized communities, he praised the company’s employee record and avoided divisive debates.
The Human Rights Campaign suspended the Anheuser-Busch Corporate Equality Index in a letter dated May 9.
The campaign addressed the company’s lack of support for the LGBTQ+ community in response to a bigoted backlash.
The controversy intensified when conservatives spread conspiracy theories about the CEO’s previous work at the CIA.
They speculated that the government had orchestrated Whitworth’s installation at the company to further a “wake up” agenda.
Turning to recent news, Brendan Whitworth confirms that financial assistance is being provided to beer wholesalers and distributors affected by the boycott backlash.
The Anheuser-Busch CEO acknowledged his responsibility and expressed concern about the impact on employees, consumers and dealers.
As mentioned above, people raved about a video showing Dylan Mulvaney getting personalized cans of Bud Light.
The boycott, which was supported by conservatives like Kid Rock and Travis Tritt, caused Bud Light to lose its position as America’s best-selling beer to Model.
Whitworth recently shared Anheuser-Busch’s strategies for connecting more effectively with its consumers and dealers (Source: Save Daughters)
The backlash also prompted some members of the LGBTQ+ community to join the boycott, disappointed with Anheuser-Busch’s response through various statements.
When asked about Bud Light’s stance on LGBTQ+ rights, he emphasized the company’s longstanding support for the queer community since 1998.
Whitworth also highlighted its commitment to supporting relevant organizations and communities while maintaining a focus on its product.
He talked about how, as the company moves forward, it aims to prioritize its strengths, which include making great beer for everyone and actively listening to its consumers.
The strategy also included ensuring the well-being of employees, treating them with humility, and positively impacting the communities they serve.
The feedback they received was very clear in their interactions with over 100,000 consumers over the last month.
Whitworth explained that consumers wanted to reinforce the core values that Bud Light has always stood for.
To illustrate, these core values include creating enjoyable experiences, fostering goodwill, and providing simple pleasure.
The CEO also revealed Anheuser-Busch’s plan to triple its investment in Bud Light this year, to coincide with the launch of its upcoming summer campaign.
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Source: newstars.edu.vn