News channel Kannada Power TV introduced the first artificial intelligence-generated news presenter, Soundarya. Anchor AI launches on the channel’s Tuesday, July 12, 2023 evening news.
She was named by management and according to the Hindustan Times, the AI news presenter introduced herself by saying “Hello everyone. AI is making its mark in every industry and has also entered the TV news industry. Very few of my colleagues (AI news hosts) have started presenting news on the internet. some channels in North India. I’m Soundarya, Power TV’s first docking robot- and in South India.”
Soundarya may be Karnataka’s first AI messenger, but she’s not the first. Apart from Soundarya, several other channels in India have launched their own AI-powered news programmes. Recently, OTV, an Odia news channel, launched Lisa, the state’s first AI news host.
In March, Aaj Tak also introduced Sana, the country’s first AI-generated messenger. Sana is described as “bright, beautiful, eternal, tireless, multilingual and always in control”.
The development of Soundarya is a major milestone in the evolution of AI-powered news presentations.
Soundarya’s appearance was met with mixed reactions. Some audiences welcomed the use of artificial intelligence in news presentations, while others expressed concern about the potential impact on the work.
Power TV says Soundarya is not intended to replace human news presenters. Instead, it is seen as a tool that can be used to complement traditional news presentations.
The channel says Soundarya will be used to present non-time sensitive news such as weather reports and interviews.
In short, the arrival of Soundarya is a major milestone in the evolution of AI-powered news presentations. Soundarya’s arrival has been met with mixed reactions, but it’s clear that AI is playing an increasingly important role in the news industry. It remains to be seen how Soundarya will be received by viewers in the long run, but her arrival is an indication of the changing landscape in the way news is presented.
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Source: newstars.edu.vn