Why and when is Twitter changing to X? All about the Elon Musk rebranding initiative

American business mogul and Twitter owner Elon Musk has revealed that the iconic blue bird logo on the social media platform will be replaced with a new one called “X”. On July 23, the 52-year-old took to social media to announce the big news, revealing that the change will be implemented later today. He also changed his profile picture to a white X on a black background.

Musk announced the news after previously hinting that the company would soon “say goodbye” to the Twitter brand and “little by little, to all the birds.” He then posted a photo of the new X logo on the side of the Twitter offices in San Francisco.

And soon we will say goodbye to the twitter brand and, little by little, to all the birds

Twitter CEO Linda Yaccarino also announced the same news on the morning of Monday, July 24, stating “X is here!”

Musk also shared that “tweets” will also be replaced soon and will be called “x.”

Musk changed the name of the company in April 2023 to X Holdings Corp, which was the name of one of his early companies, X.com. He did this to show that he wanted to make “X, one app for everyone,” which would have social networking and payment features like China’s WeChat and India’s Paytm.

Elon Musk’s fascination with the term ‘X’ dates back to 1999, before he bought Twitter.

According to author Walter Isaacson’s upcoming biography of Musk titled Elon Musk: Tesla, SpaceX and the search for a fantastic futureThe concept of “X” dates back to 1999 when the current owner of Twitter founded http://X.com and envisioned it would reshape the financial industry.

At the time, Musk envisioned “X.com” as a site that offers all kinds of money services, such as banking, digital payments, credit cards, stocks, loans, and more. Musk believed that money was mostly data, so he tried to make ‘X.com’ a trillion dollar business by securing and recording all interactions in real time.

According to Business Today, Walter Isaacson wrote in his book that Musk’s concept of revolutionizing X was “magnificent” and a comprehensive solution to people’s financial needs.

“Transactions would be handled instantly, without waiting for payments to be disbursed. His idea was that money was simply an entry in a database, and he wanted to come up with a way to securely record all transactions in real time.”

According to the author, Elon Musk thinks that Twitter, as a social networking platform, can become his vision of X from years ago. He believes that Twitter can be a combination of AI-powered social networking and financial platforms and could be used to provide more users as a global marketplace.

The new change comes after Musk’s ongoing changes to the social media website in October 2022 for $44 billion.

Many advertisers quickly left the site after Musk took over, worried that the initial uncertainty would hurt their business. They cut advertising spending in part due to concerns about changes made by the new owner that allowed more offensive material to spread.

Musk also revealed a new policy that restricts users from viewing restricted posts and content based on their account verification status. Verified users can view 6,000 posts per day, unverified users can view 600 posts per day, and new unverified accounts can view 300 posts per day.

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