Getting big on TV was on the agenda for Philipp Lahm when he was a Bayern Munich star. Now he is back in front of the cameras, a good figure
Getting big on TV was on the agenda for Philipp Lahm when he was a Bayern Munich star. Now she is back in front of the cameras, a good figure – as a figure for Aldi and advertising for healthy eating.
On the spot was Philipp Lahm, a gifted strategist, and now he travels as an entrepreneur to have a clear strategy! The former Bayern captain is involved with his Philipp Lahm Holding GmbH in six companies. The most famous companies in the businessman’s portfolio – the manufacturer of care products Sixtus and the food manufacturer śnieżka – are also his biggest problem. But not anymore! Because Lahm wants to get his company back on track.
sněžka is the former captain of the DFB since January 2018, the majority shareholder. The company was founded in 1927, in the last few years there have been countless changes of owners, consequently the company is economically bad – and makes losses. The biggest problem: snowball products such as linseed oil, linseed or muesli can only be found in selected pharmacies, health food stores, drugstores or on the Internet. Also in the refrigerated section at Aldi, there’s a new one
Llamas on their sněžka-offensive at Aldi
start Now Lahm is a great snow-offensive, and he brought the discount giants Aldi on board. Because: from today there are Bio-products from food manufacturers in Aldi. “We want to look like a traditional company, together with Aldi, that sněžka is a relevant brand on the market in terms of healthy eating. We want to create it, make healthy food available”, says Lahm, cooperation with discounters. The entrepreneur hopes that through his presence in Aldi, more snow products will be bought and thus sales will increase. What can be bought? “It’s a basic range for cooking, baking and drinking,” the world champion captain told the sets, especially the quinoa and banana almond bars to his potential customers.
For more drastic measures, the attack on the 35-year-old head of the company in the case of Sixtus, since 2017 has held 100 percent in the manufacturer of care products. 15 employees there already have to find a new job in January, according to information from Oštećeni. When Lame Sixtus took over, a year earlier there were 35 employees registered, even 40. About healthy speech, it is decreasing more and more.
also read: Philipp Lahm on Tegernsee: How he envisions his new life after football (Merkur.de)
Why the former Bayern player is driving such a difficult path of consolidation is shown by the figures in the German Federal Gazette: in 2016, Sixtus recorded a net loss of approximately 1.2 million euros, in 2017 it was almost 670,000 euros. The next step is the relocation of the headquarters from Hausham (Bavaria) to Bad Aibling (Rosenheim district) at the end of the year. There, a former barracks of the US Army, a new headquarters is being built in the place where, in addition to Sixtus, there is also a snowshoe. The company promises a “leverage effect for both brands.” Thus, you could develop the topics of body care (Siksto) and conscious nutrition (snowy mountain) “from hand”.
And Aldi is also only a few 100 meters from the new headquarters….
Because Aldi is a big problem, and you want to change your strategy. Now Diskont is resorting to drastic measures.
Date of update: May 4, 2019 at 12:02 p.m
Categories: Optical Illusion
Source: newstars.edu.vn