Although Samsung’s Galaxy A series devices account for a large portion of Samsung’s annual sales, the company places great importance on the shipment numbers of its flagship Galaxy S line. However, the past two years have not been great for the Galaxy S series, according to a report by Korean publication The Elec.
Samsung shipped only 20 to 25 million units of the Samsung Galaxy S21 device in 2021, the report said. That’s roughly the same number that its predecessor — the Samsung Galaxy S20 series — managed to achieve in 2020. While shipping over 20 million smartphones is an impressive feat, things look less spectacular when you realize that Samsung shipped between 35 million to 40 million Galaxy S smartphones before the outbreak of the pandemic.
This essentially means that Samsung’s Galaxy S shipments have fallen by over 10 million units over the past two years. The report did not say whether the shipment figures include figures from the Galaxy S20 FE, which has sold more than 10 million units since its launch in September 2020.
What’s wrong with the Galaxy S line?
Unsurprisingly, Samsung is blaming the pandemic and ongoing chip shortages for the Galaxy S line’s disappointing shipment numbers. The company’s large manufacturing facilities in Vietnam — which make up a large part of its flagship product line — have had to remain closed for extended periods due to lockdowns caused by COVID-19. To mitigate this, Samsung has already indicated that it intends to move part of its production from Vietnam to India. These reasons are also likely behind the much-delayed launch of the Samsung Galaxy S21 FE.
Samsung’s mobile device factory in Noida, India is the largest mobile device factory in the world. Samsung
It’s also unclear whether the cancellation of the Galaxy Note line and the arrival of Samsung’s foldable line has turned traditional Galaxy S consumers away from the company. The company’s 2021 foldable lineup has been well received by consumers and has earned positive reviews, and there’s a chance these phones could have attracted a good chunk of traditional Galaxy S buyers. Samsung has also focused on its Galaxy A and Galaxy M series smartphones, which are making a big volume in developing markets such as India, Russia and Southeast Asia.
Samsung still shipped over 300 million smartphones in 2021
While the Samsung Galaxy S series may have been worse, the rest of Samsung’s lineup clearly didn’t suffer the same fate. The company managed to ship an impressive 300 million smartphones in 2021. With hopes that the pandemic is easing, Samsung expects to ship even more smartphones in 2022 and has set a target of over 334 million shipments this year, the report added. What remains to be seen is whether the Samsung Galaxy S22 line will be able to reach the pre-pandemic numbers of 35 to 40 million units in 2022.
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Categories: GAMING
Source: newstars.edu.vn