Updating your old content is the smartest trick in the book to boost your rankings without draining your precious budget or doing a lot of extra work. Instead of creating and producing new content each time, you can modify your old content and make some necessary updates to existing content to get results faster without wasting resources.
As time goes on, your content becomes outdated. You may have written a blog about the latest Instagram trends in 2021, but over time, as trends change, your blog will start to drop in rankings because it contains old and inaccurate information. Likewise, if you have written something that includes statistics, the post will lose credibility over time as the data will change over time. So it’s important to keep updating your old content to make it fresher and restore its credibility.
Improve the accuracy of your content
There is only one key to ranking better on Google, and that is improving the overall user experience. When improving your old content, you should keep your users’ views in mind and make changes according to their expectations.
By improving the usability and usefulness of your content, you can better serve your customers and implement Edkent Media’s SEO strategies in a better way. To do this, you should research the latest information about your blog or content. Insert new information and remove obsolete information from content. Add some additional valuable information and make it a more valuable resource overall.
Remove any broken links your content may have
Link building is an important part of SEO, but removing broken links has to be the most frustrating part of the job. Often, the URLs you’ve linked to in your content can disappear, leaving behind broken links. This can happen due to website shutdown or URL change.
Broken links are very dangerous for your website because you lose search engine rankings. To get around this, you can use some free online broken link removal tools that will detect all the broken links on your site and you can remove them manually.
Then link your content to new and better sources, which will also help you increase the credibility of your website.
Improve your click-through rate
Over time, Google’s algorithm changes and so do the website evaluation criteria. After doing a quick search on literally anything, you’ll notice that the top results tend to be recently published content. You won’t find anything published three or four years ago ranking in search engines.
Google likes to provide new content to its users and therefore constantly updates the results by ranking higher for recently published content. Google can also pick you up by updating your old content, changing headlines, and making it more engaging for users to engage with. If your content is useful and users are interested in it, then you will automatically rank higher in the Google search engine.
Correct spelling and grammar errors
Spelling and grammatical errors are completely avoidable and we still find them in some of our older published content. Not only does it negatively affect the user experience, but it also affects your rankings. Correcting typos and typos in your content with the availability of advanced tools is one of the simplest and least time consuming tasks.
Let Google know your content is new
Once you’ve made the necessary changes to your content and made it permanent, you should also create a new publish date or update the date in WordPress to let Google know that it’s new. That way, when Google indexes your site, it will automatically increase your search engine ranking.
Categories: How to
Source: newstars.edu.vn