In today’s digital world, social sharing is one of the best ways to drive more traffic to your business. Your website visitors are the ones who share your content and help you get more visitors and more links to your site. But at the same time, nothing is more annoying than seeing other people share a lot of things, even when your content is much better than theirs!
To deal with this problem, you will be more than happy to know that there are some tricks, tactics, and tools that can be extremely helpful in drastically increasing your social media engagement. These tips will be useful for both a custom writing service and a multinational corporation. Here are some ways to increase traffic.
Choose hot fashion topics
There is no better way than to write about a current topic, which is so fashionable. To get the most out of it, try channeling your popularity to get more social shares. Just because you’re a few hours late and the higher authorities have already written it OR launched, remember that it’s never too late. However, before you put pen to paper, think carefully about what will get people to share your content.
An interesting study showing the reasons why people share was published by The Customer Insight Group in the New York Times. They were:
- define yourself to others
- give self-actualization
- Provide valuable and entertaining content to others
- Causes or market brands
- Grow and nurture relationships
Create a catchy title
It’s true that most business blog post titles are absolutely accurate, but they are extremely boring and unconvincing. To increase interest, curiosity, and shareability, rewrite the title in a well-designed way. Because most people judge whether or not to read something based solely on the title.
This is what summarizes the user’s opinion or knowledge of the topic. So think of a better headline to intrigue the audience and further entice them to read the content, address them individually. If you want your best content to get more social sharing, start thinking about headlines in a social context.
Learn how to make the most of images and graphics
Did you know that social media posts with images or multimedia content have been shown to get significantly more engagement and clicks compared to text-only social media posts?
If you didn’t know it yet, now you are. Posting photos on social media platforms is the best way to get more attention from your audience as they are much easier to digest than text messages.
However, keep in mind that not all photos are the same. Share photos that are not only of high quality, but also of interest to your target audience along with relevant links. If you haven’t already, folks, you’ll soon realize what you’ve been missing.
Make sharing easy and affordable
Why would someone be willing to share your content if it requires minimal effort? If your website already has regular traffic, be sure to take advantage of possible social sharing.
One of the most effective ways to address this situation is to implement social sharing buttons where your audience can clearly see them and access them without having to search.
Also, design your website and content to minimize the reader each time a social share button is clicked. Also, make sure that your efforts to facilitate sharing are also available on a wide range of screen sizes.
Request automatic actions
Haven’t we noticed that some blog posts, as soon as they are published, get a huge number of shares immediately, leaving everyone confused? The contagious truth is that they never asked for it, but their audience loved their content so much that they decided to auto-share it.
Since not everyone knows how to set up automatic content sharing, why not take the initiative and tell your valuable audience to do it? Online social networking tools like Dlvr.it can be used where all you need to do is specify the source and destination. In this way, your site will grow and the number of active users of social networks that will automatically share your content will increase.
Always come back to share your content
Still wondering what is the need to re-share old content with your audience? Law? Well, technically speaking, your entire audience will never see every blog post you publish for the first time. So re-sharing the same content over time will open up new opportunities that you might have missed the first time around.
So, whenever you create a new blog post, be sure to schedule it to be shared multiple times in the future to increase your overall reach. The more people see it, the better the chances of attracting and increasing shares on social media.
Prioritize your social reach
No media platform is the same, so how can the audience be the same? They vary widely across social networks and represent a unique demographic that can help you prioritize your social outreach according to your business needs.
- Facebook: Facebook users are more likely to share content that is personally relevant to them because their networks tend to be made up of friends and family.
- Twitter – After Facebook, Twitter is the second largest user base that acts as a hub for current affairs.
- LinkedIn: Consists primarily of working adults and professionals looking for networking opportunities. Therefore, it is ideal for demonstrating thought leadership, providing insights on products, and social recruiting.
- Pinterest – Has a large female user base, popular for sharing more consumables.
- Google+: Considered a hub for tech-savvy people.
Use these benefits of social networks for your business.
Post when your audience is most active
If you really want to have the best possible chance of significantly increasing your social media engagement, pay attention to your demographics. There is always a certain period of time when your audience is most active.
This will help you aim and achieve your goal. Posting during those peak traffic hours automatically increases your ability to attract more shares and other meaningful interactions on social media.
Traditionally, the best time to post content is mid-morning and mid-afternoon on weekdays, but this depends on the social network and your audience.
Use the points above to increase your social sharing today! If you have something interesting to share, don’t hold back. We would love to hear from everyone.
Categories: How to
Source: newstars.edu.vn