Whether you have a large e-commerce site with hundreds of products or just a select few, creating great stories in writing is key to converting as many of those ‘clicks’. as ‘buyer’ as possible.
The question is: How can you write great product descriptions for your products to convert like crazy?!
Read on and we’ll share some valuable insights…
First, let’s clarify the effect of excellent written performances on your website.
Is adding valuable product descriptions helpful?
Many of us would consider images to have a greater impact on the customer’s mind than written product descriptions. But there is also the undeniable fact that these visual elements can be easily distorted or corrupted on the Internet.
Another most accepted fact about images is that they are worth 1000 words. However, you must keep in mind that images can also be misleading. For example, a model wearing an item may not fit the item perfectly, but the image can be improved prior to publication.
However, visual errors can be remedied with a clear and comprehensive written story that is not shown in the image, such as “fashion clothing”, “trendy looks”, Your image also helps determine other descriptive characteristics such as its size, pleating, etc. Additionally, specifications and highlights of the work can often be further explained in the text. engaging written narratives.
As a result, product descriptions are very helpful in providing your customers with a source of information for better product evaluation. They not only help increase sales but also provide more to the business.
Here is a list of the benefits that an attractive display offers.
- It provides transparent information to customers.
- They are useful to stand out from the competition.
- It improves your website SEO (search engine optimization).
- It helps to establish a relationship of trust with customers.
- It also improves the overall look and feel of the company’s website.
Therefore, after learning about the benefits of a well-written story, it becomes clear that they are a great weapon to set your business apart from the competition. You can present your works in a more professional manner, demonstrate excellent quality and offer a promising price.
Also, it is important to learn how to sculpt those highly functional portraits. So read on to understand better….
Talk to your ideal customer
The key to writing the perfect product story is to fully understand your ideal customer. You should approach them directly and personally. What are their biggest problems and how can your product solve them?
And remember: always use the word ‘YOU’!
Leading with strength
Yes, you should list all the features, but when optimizing your listing, you have to ask yourself: what are the benefits? How will this particular item affect the lives of your customers? People not only want to know what they will get, but also want to know what their life will be like with this new item.
Avoid clichés
“Top product for XYZ will really be the only thing you need for the best results in yada yada.”
*Eyes rolling*.
Avoid boring “yes, yes” clichés and say something different! If you randomly selected 1,000 e-commerce sites, chances are the majority of stories written would read the same.
Avoid cheap writers and hire some talent!
Use your reader’s imagination
Every consumer has a very powerful tool in mind – and you can use it for free if you know how!
Spark their imagination and create compelling copy that paints a picture in their mind.
The reality is that when shopping online, people shop blindly. So make sure you write positive product descriptions that encourage site visitors to imagine they’re in a particular situation using your parts – you’ll have more chances to convert. change them over if you do.
Sensitive words are seductive
Describe the piece in vivid detail! For example, if you’re selling chocolate, you don’t want to just mention the taste: how good does it look? How does chocolate feel in your mouth? And how does it sound when you bite into it?
There are billions of words at your fingertips, so choose wisely.
Bullet List Features and Specifications
The features and specs aren’t too exciting, but they’re important – and because you have to include them in your written stories:
- And you too
- Make it easy for them
- Pepper
More social proof
No consumer wants to take your word for it.
It’s easy for brands to sit back and talk about how great their merchandise is, but what about their customers? Take your social proof and highlight it in your portrait:
“Here’s what our customers have to say about it.”
Add a few authentic testimonials that show the happy deals you’ve done with your customers. Show a common sense of satisfaction among your existing customers, which will drive new individuals from the target area to become your customers.
Keep it short and sweet
Your portrait should be easy to “see”. Just like we suggested using bulleted lists for features and specs, keep it short and easy to read.
Basically, you want to describe the product and its benefits as little as possible. Lose weight!
Conclusion
Hire professionals! It’s easy to underestimate the power of a well-written description. What might be just 150 words of waffle to you could be the difference between selling dozens – or thousands of items through your website. A well-written product description can transform your business. So, if you need more time and are eager to invest in creating exceptional sales copy for your website, we highly recommend hiring an SEO company that can handle this on your behalf. .
Categories: How to
Source: newstars.edu.vn