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BMW and Mercedes-Benz have had a tumultuous 100-year-old rivalry that disproves the old rumor that Germans have no sense of humor. In a recent post on BMW’s product website, the company advertised a Halloween costume for Mercedes-Benz cars, a car cover that makes it look like a BMW M5. Although the cover fits many non-BMW cars, the photo clearly shows the Mercedes-Benz underneath. This is just the last salvo fired from Bavaria right into the three-pointed star.
Like many great rivals throughout history, he’s really fun to watch. Back in 2016, when BMW celebrated its 100th birthday, Mercedes posted a video greeting on Facebook, with a sting at the end.
The Mercedes ribbing didn’t end there, around the same time Daimler offered BMW employees free entry to the Mercedes-Benz Museum in Stuttgart and free parking on the hill in front of the museum if they showed up driving a BMW. Despite their differences, the two companies have always played fair and with a healthy dose of mutual respect. That’s probably why it’s so much fun to watch two marketing departments go head-to-head.
Of course, business is business and the two have done their fair share of stealing critical employees, mainly car designers, from each other. Renowned car designer Paul Bracq first designed a number of Mercedes-Benz models in the 1960s and early 1970s before becoming design director at BMW. Karim Habib, who is currently the chief designer of the BMW brand, also worked briefly at Mercedes-Benz between 2009 and 2011.
Despite their differences, the two continue to optimize both the stereotype and symbolize the best in German engineering. It’s hard to imagine either company being as successful without the other, the car buying public rallies around their favorite brand and nothing divides the consumer base like a good, healthy rivalry. Mercedes-Benz and BMW, Chevrolet and Ford, Toyota and Nissan; plays the same in Europe as it does around the world.
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Source: newstars.edu.vn