New strategy brings no boom – popular bag manufacturer files for bankruptcy

A popular bag manufacturer has filed for bankruptcy. This step is clearly a last resort, after the new online strategy has not been fruitful. Hamburg – Mi

A popular bag manufacturer has filed for bankruptcy. This step is clearly a last resort, after the new online strategy has not been fruitful.

Hamburg – The well-known manufacturer of Bree bags filed with the local court in Hamburg for insolvency in self-government. Despite intensive efforts and a complete restructuring that did not work, business is in the positive, says the company’s message. Bree has been selling leather goods for more than 40 years and last year moved the company’s headquarters from Hanover to Hamburg, the collection was rejuvenated, and the number of employees was reduced. Worldwide, the brand’s products are distributed in more than 700 locations, the company has already collected 100 design awards.

Bankruptcy proceedings in self-government are a variant of bankruptcy law that, instead of a solution, aims to restructure the company. The most important difference: The executive board remains in office, but the so-called commissioner is from the outside. The old management retains much of the power over the company. At the same time, the company is protected by executions and enforcement measures by creditors.

the Online-Shop strategy did not bring the expected recovery

The new Online Shop should bring a huge increase in sales. “Unfortunately, this strategy did not take off quickly enough,” the message states. During operations in 30 branches to be satisfactory, the share of online sales at five percent. It was too little to survive. Other bag manufacturers at 20 percent.

Bree is looking for a strong, experienced international investor from the industry. Furthermore, the job, salaries and wages are secured by insolvency money. Bree should do according to the media, about 200 staff reports. After the exit of the founding family, Bree shares the shares of the family office of a wealthy family who wishes to remain anonymous.

the German Free-TV station had to file for bankruptcy recently. Meanwhile, the daughter of former drugstore king Anton Schlecker made headlines before they went to jail.

dpa

Updated date: May 19, 2019, 12:01 p.m

Categories: Optical Illusion
Source: newstars.edu.vn

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