Retailers are facing excessive consumer caution this year and sanitary measures remain in place in stores. This is the day: after weeks of trust
Retailers are facing excessive consumer caution this year and sanitary measures remain in place in stores.
This is the day: after weeks of closure, the economic context disrupted by the sars coronavirus pandemic and a delay due to health risks, the summer sales finally start this Wednesday and close on August 11.
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But the season could be complex for some retailers: a cautious consumer attitude, health measures still in force in stores, textile signs in crisis and some rather despondent professionals await.
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“particularly high” stocks
no more cutting into some old pieces, undersized and gone in a few hours: After more than two months since the stores closed, stocks are at a “significantly high level,” says Yohann Petiot, CEO of Trade Alliance. Discounted products in stores, so they could be much more numerous than usual. “This is the last chance for traders to sell their stocks after a particularly difficult season,” he adds.
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so it’s time to move on, forget about this new season of spring and summer, both in terms of lost traffic, holes in the coffers and anxiety about the future. According to an Insee report published on Friday, sales volume fell by 45% in non-food retail between April 2019 and April 2020, the shortfall is huge and retailers have been trying to make up for it since the deconfinement, even at through private sales and others. promotions
The French are reluctant to spend
But low prices aren’t everything, even if balance sheets are the only time of year you can sell at a loss. Attracting a barge in this period of the end of the health crisis is not easy: the French have adopted the habit of spending only on their basic needs and have preferred to save – up to 60,000 million euros according to the Government.
“In quantitative terms, in 2020 the consumption of goods in households fell from 17% in March and from 34% in the month of April compared to the same month of the previous year, before recovering in May where it was no longer less than 8 .% compared to the previous year”, says the Insee in its report.
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And this lack of consumption, or “thrifty and responsible” spending, as analyzed by Yves Marin, an expert in the Bartle distribution sector, is the last risk. Thus, according to a study by the BCG consultancy, carried out on just over 9,000 consumers in China, the United States and France, “56% of the French expect strong signs of recovery before going to a new in-store”, while 49% of Chinese and 49% of Americans 59%.
According to a survey carried out by Fifg for the online retail site Spartoo, “54% of the French” even this year intend to “give up the balance or reserve a smaller budget” than usual. For Yves Marin, an expert in the distribution sector at the Bartle company, “buying the so-called pulse” will suffer, especially fashion items. The expert explains that this situation, however, provides “a great plus in the exchange queue”, where “the stock is internal and deliveries and returns are free”.
specific sanitary measures
And the sanitary measures implemented at the points of sale – port masks, hydroalcoholic gel systems, tanning booths sometimes not available – will not encourage people to buy.
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At the end of June, the business union asked the authorities to relax this sanitary protocol to “encourage and facilitate a return to trade”, as happens in companies”, explains Yohann Kid, but to no avail. “For the actors in our sector, the measure of people with 4 m2 of waste surface and the isolation of products for 24 hours complicate the shopping journey of customers and the organization in the store”, Yohann Kid also defends.
Read our full file
Balance sheets: what you need to know
winter sale: retailers hope to make up shortfall due to strikes Dates: winter sale 2020 starts Wednesday 8th January, only a month to go, summer sale has been going for six weeks
The protocol continues to be strengthened: on Wednesday, the president and Emmanuel Macron announced that the mask will be mandatory in closed spaces from August 1.
Date updated: Jul 15, 2020, 04:58
Categories: Optical Illusion
Source: newstars.edu.vn