dennizn/123RFThe future of television could be on Snapchat. According to the Wall Street Journal, Snap, the parent company of Snapchat, is in talks with NBCUniversal, Vice Media and ESPN to produce original short-form shows for its upcoming streaming service, Snap TV.
Unlike Twitter’s recently announced TV platform, which focuses on live video, Snap TV will serve up curated short-form content to complement traditional television. It will consist of “two to three episodes” of three- to five-minute original programming from Turner, A&E, ABC, Fox, Discovery, Vice Media, the NFL and others when it launches in the coming months. The content will be broadcast daily from Snapchat’s Stories section, which currently features photos and videos from media companies and other Snapchat users.
Snap is reportedly picky about the pitches it approves, going so far as to give guidance to studio executives. It wants “genuine original content” instead of promos, Wall Street Journal reports, including scripted dramas, animated series and daily news shows.
NBCUniversal was a test case. A Snapchat spin-off Vote tasked users with submitting a 10-second audition clip, which was judged and the winner appeared in a live TV version Vote.
Snap will not pay for the material in advance. Instead, it will give content creators a cut of ad revenue — up to 70 percent if they sell the ads themselves, and 50-50 if Snapchat does it for them.
Snap TV is a win-win for Snapchat and content creators. More views on Snap’s videos (and its ads, by extension) means more revenue to justify the startup’s $25 billion valuation. And Snap’s media partners are betting that Snapchat’s more frequent users—the roughly 158 million people who spend about 30 minutes a day using the app—will help spread the word.
Nielson reports that media companies publishing Snapchat content are seeing “significant audience growth” on TV and other platforms, and that the app has delivered a 16 percent increase in average monthly reach.
Despite its renewed focus on video content, Snap won’t be abandoning its core strengths anytime soon. In April, it launched Word Lens, which adds augmented reality text, graphics and animations to real-world scenes. And in May, it debuted a universal search feature that makes it easy for users to find friends, users, emojis, and stories.
Editor’s recommendations
Categories: GAMING
Source: newstars.edu.vn