Starting in February 2024, Google will require bulk email senders (those who send more than 5,000 emails per day to Gmail addresses) to meet the following requirements:
Email Authentication: Bulk senders must authenticate their email using established protocols such as SPF, DKIM, or DMARC. This will help ensure that emails are coming from who they claim to be and have not been tampered with in transit.
Make it easy to unsubscribe: Gmail will require bulk senders to provide recipients with a one-click unsubscribe option. All unsubscribe requests must be processed within two days. This will make it easier for recipients to stop receiving spam emails.
Send desired email: Gmail will enforce a clear spam rate threshold, below which senders must stay. This will help ensure that Gmail recipients are not bombarded with spam.
Google says these new rules are designed to protect Gmail users from spam and phishing attacks. By requiring bulk senders to verify the authenticity of their email, providing easy unsubscribes, and keeping spam rates low, Google makes it harder for spammers to reach Gmail users.
How to prepare for Google’s new rules?
If you’re a bulk email sender, you should start preparing for Google’s new rules now. Here are some things you can do:
Authenticate your email with SPF, DKIM and DMARC. More information on how to do this can be found on Google’s website.
Add a one-click unsubscribe option to all your emails. This can be done using a service such as Mailchimp or Constant Contact.
Track your spam rate and make sure it’s below the threshold set by Google. You can use Google Postmaster Tools to monitor your spam rate.
If you have any questions about Google’s new policy, you can contact Google Support for help.
What happens if I don’t comply with Google’s new rules?
If you’re a bulk email sender and don’t comply with Google’s new rules, your email may be filtered into Gmail’s spam folder or even blocked altogether. This could have a significant impact on your email marketing campaigns.
It’s important to note that Google’s new rules aren’t just for businesses. If you are a non-profit organization or an individual that sends more than 5,000 emails per day to Gmail addresses, you are also subject to these policies.
By complying with Google’s new policies, you can help ensure that your emails are delivered to the intended recipients and maintain your reputation as a sender.
Categories: Trends
Source: newstars.edu.vn