At its annual developer conference in Mountain View, California, search giant Google announced a bunch of brand new features on Wednesday. These include new writing tools in Gmail, a smarter Bard, and enhanced features in Google Maps.
Another change expected in the near future is that Google wants to change the way search engine results are displayed and it will do this with the help of artificial intelligence. The company is expected to change the narrative of the online publishing industry in the process.
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On Wednesday, the world saw search giant Google aim to make the most of generalized artificial intelligence in search engine results. This feature is yet to be released to the public, but people can expect it in the near future.
I work on Creative Artificial Intelligence
Creative AI is designed in such a way that it is very well trained to actually “read” everything that exists on the open web. It then uses that information to generate answers to conversational questions.
How could this adversely affect the online publishing industry?
All of these changes could harm the online publishing industry because Google primarily provides answers to burning questions using all the content available on the open web. That way, people using Google search won’t have to land on pages that actually contain the information they’re looking for. However, the modern online publishing industry needs users to visit the website to make a profit.
Google explains that in case searchers want to dig deeper into an answer, they can click on the links next to the answer. However, will these links placed to the right of the AI-engineered generic response ever get clicks?
Google further explains that these links get clicks because the company wants to be transparent about the source of its information. However, many technology critics still believe that when users searching on Google get clear and ready answers, they may not be interested in clicking on those sources of information.
This is definitely alarming news for other websites and content creators. Currently, Google Search has about 94% market share worldwide with about 89% in the US. Google Search is a convenient way for users to get quick answers to their everyday questions.
When will Google launch the new search feature?
Well, this is a difficult question to answer. Google says it will roll out the feature on a trial basis over the next few weeks. It has been confirmed that the process will take place gradually. However, with competitors like ChatGPT growing in popularity, it’s hard to assume that Google will take long in the process.
What do critics of artificial intelligence say?
Some AI critics argue that the bugs and errors that make up AI advancements like ChatGPT should not be overlooked. These critics also suspect that some of the technology’s promises may not make their mark.
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Categories: Trends
Source: newstars.edu.vn